the problem❓
Lost its edge
Dallas BBQ has been around for a long time and has lost its edge.
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The original Dallas BBQ opened on the Upper West Side in 1978. The EV location debuted at some point in the 1980s
Customers love the casual, affordable and super fun vibes.
Dallas BBQ has been around for a long time and has lost its edge.
To reignite the fire that was Dallas BBQ. I had to start understanding the big picture and the problem, I examined the big players in the market. Dive deep into what makes Dallas BBQ so unique amongst the other BBQ brands.
Customer hate Lifeless and bland with no sense of flavor type of BBQ joints.
Its all about how integrated you are with the community. Customer disliked brands that was only there to profit.
Its all about the saucy conversations created by love ones enjoying a good meal. Presentation is everything.
What I discovered during my research phase was interesting. Dallas BBQ is exclusive only to NYC. So our biggest challenge was keeping NYC elements, while connecting it to BBQ culture from Texas. My favorite thing about this project was learning about the community connections that drives Dallas BBQ.